B2B Behemoth Can Smile Again

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B2B Behemoth Can Smile Again




What do you do when you’re a major B2B website and you’re finding your current platform isn’t capable of the modifications necessary to grow your business? You re-platform!

That was the hurdle facing Implant Direct, an online supplier of implant parts to dentists throughout the world. Business was good and orders were steady but the owners had visions of something better – a better user experience and a more streamlined operation internally.

Originally implemented on Volusion, Implant Direct soon began to realize the limitations of this outdated platform. Volusion is perfect for low-volume online stores that require little to no custom features/functionality.

After operating on the Volusion platform for a while, Implant Direct identified the need to provide a better user experience by implementing a system that would automatically cross-check all orders to ensure the customer receives all applicable parts to complete the surgery. Conceivably, a dentist could discover a wrong-size screw moments before adding Johnny’s new molar! The new system would immediately alert the customer before checkout if there were any inconsistencies with their order. This cross-check functionality would simultaneously eliminate the need for Implant Direct’s team to double check out going orders.


Implant Direct turned to SILK Software to design and develop a Magento B2B website equipped with a ‘smart’ ordering system capable of handling its immense sales volume. The new sited would be considerably more sophisticated than the original, requiring a migration from Volusion to the Magento platform.

SILK was taking no chances with a project of this magnitude. To ensure optimal results, the company partnered with Magento’s world-recognized Expert Consulting Group (ECG) to formulate a migration strategy.

The synergy generated by this powerhouse meeting of minds proved tremendously productive. Combining the Magento expertise of ECG with its own, SILK built a sophisticated Magento B2B website that included a desperately-needed automated checking process.


SILK handled the Volusion to Magento migration without a hitch. Capable of managing Implant Direct’s soaring sales volume, the new Magento B2B website equipped with an automated checking system drastically improved user experience simultaneously increasing Implant Direct’s operating efficiency.

We’re pleased to say that Implant Direct continues to rely on SILK for expert Magento support through our Managed Services program. As with all of our other valued partners, we look forward to a long and productive relationship with Implant Direct.