You’ll never cringe at the site of clashing shades with Pantone on the scene. Pantone is hands down the world’s color-matching authority. If you need to say it with color, they’ll provide the balance. They also provide a great deal of coverage, offering products and expertise to a variety of industries. Among them are the graphic arts, digital technology, fashion, home, plastics, architecture and contract interiors, and paint.
When Pantone decided to expand into the Middle East, the company selected SILK to launch its new site. A natural choice…SILK already had planted Pantone sites in Africa, Asia Pacific, Europe, North America, and South America. The Middle East was the next step in the company’s ambitious global deployment strategy. And SILK’s Magento expertise would be fueling the journey.
CHALLENGE
A slew of challenges loomed for SILK’s team. One of the most prominent lay in the area of design. The existing Pantone site creaked with every click. As with the previous global deployments, Pantone’s Mideast site needed an energy shot…something new and exciting that could showcase the company’s vigorous corporate identity and deliver more targeted brand messages.
SOLUTION
SILK and Pantone linked up in a supremely coordinated effort. The meeting of the minds worked wonders, most noticeably in the bold, innovative design strategy concocted by the SILK design team. Under the new plan, the team would be tearing out the old site brick by brick and constructing a completely new presence that shouted loud and clear – “We are the world’s color authority.â€
Central to the overhaul was bringing a new visual excitement to the table. To make this happen, the design wizards fired up the new site with eye-catching elements such as a large banner slider, color samples, and a dazzling array of products displayed prominently on the homepage – all calculated to raise viewer engagement to glorious new levels.
RESULTS
Delivering a visually dynamic experience, the new Mideast site has helped Pantone establish a firm presence in this highly-desirable market. No doubt it will drive increased awareness of the Pantone name and further solidify the company as a leading color swatch authority.
We’re pleased to say that Pantone continues to rely on SILK for expert Magento support through our Managed Services program. As with all of our other valued partners, we look forward to a long and productive relationship with Pantone.