SEO Best Practices For Your Web Page

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SEO Best Practices For Your Web Page


One of the most often neglected aspects of online marketing is SEO. Unlike PPC, email marketing and other more immediate methods of online marketing/advertising SEO takes time! When working on the SEO of a site, it’s typical for business owners not to see results for a few months! For that reason, along with the fact many business owners do not know how to do SEO, it goes overlooked.

In this post, I will share with you a few on and off page techniques you should be using to optimize your website’s pages:

1. Meta Title Tag – The title tag is quite possibly is the most important element on a page and should contain the keywords the page is focusing on. When you do a Google search and look at the organic rankings, the title tag is the Blue clickable text you see above the search results domain URL.  The title tag of a web page is meant to be an accurate and concise description of a page’s content. A good rule is to keep this field at around 55 characters.

2. Meta Description Tag – Using the above example the description tag is the content found below the search results domain URL. It is meant to be a more thorough description of a page’s content. The meta description should  also contain keywords, but also be written in a way that compels the user to click. A good rule of thumb is keep this field to about 150 – 160 characters.

3. Keyword Prominence – Keyword prominence pertains to how close to the beginning your keyword appears. (The closer the better). The general recommendation is to place important keywords at, or near, the start of a web page, sentence, title or meta tag.

4. Heading Tags – Heading tags are a special type of tag that search engines pay special attention to. An example of a heading tag can be seen here: “Magneto Migration Services” is this page’s heading tag. Heading tags appear in the copy of of a page’s content and are used to denote different topics within a page similar to paragraph breaks. Having heading tags in your web page not only helps visitors find and skim information, it also helps with SEO!

These are just a few simple SEO techniques that will help your page. Always remember, content is king! Adding user rich content on a consistent basis should always be the focus when promoting your website!