They needed a gateway. Only this would connect Paris to mainland China. Quite a leap.
The gateway was on the wish list of Diptyque, world-acclaimed experts in the art of everything fragrant. Whether visiting their brick and mortar Paris boutique or their e-commerce store, youâ€™ll discover fragrances that put the royal rose garden to shame. In their world-recognized collection youâ€™ll find scented candles, perfumes, and just about everything else that makes environments and people more likable to noses.
Like many e-commerce retailers, Diptyque heard the knock. Opportunity was on the other side of the door â€¦ opportunity in the form of a sizzling e-commerce marketplace in China. Purchasing power was soaring in that nation. So was a hunger for foreign goods. And its consumers were shifting to e-commerce in a big way. Add it all together, and you got a mind-boggling opportunity.
But you just donâ€™t fling open the door when this one knocks. You must be fit to pass through
the marketplace gates. This means a China-compatible website that syncs with an infrastructure consisting of things like Alipay, Chinaâ€™s Paypal equivalent.
Diptyque selected SILK to create the â€˜Paris-to-China gatewayâ€™. Experience played a major role
in their decision. SILKâ€™s Magento-certified experts already had scores of e-commerce gateways
to their credit. They definitely were in practice.
SILKâ€™s developers created and implemented a full spectrum of strategies that provided Diptyqueâ€™s China-based site with a wide open gateway to the vast online marketplace. Drawing from their reservoir of Magento expertise, the wizards labored unceasingly to plug the fragrance retailer into a Chinese infrastructure populated by Alipay, tmall.com, Taobao, and more. (Rumor has it that the developers never slept throughout the process. But these are yet unconfirmed.)
The good news is Diptyqueâ€™s e-commerce site has entered China without a hitch, squeak,
or groan. And itâ€™s making steady progress thanks to SILKâ€™s ongoing Magento support and
exceptional customer service. How far will the gateway take them? Thatâ€™s anybodyâ€™s guess