SILK Leads Chinese eCommerce Colossus to U.S.

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SILK Leads Chinese eCommerce Colossus to U.S.

VIP Shop’s has rapidly grown into a major retail force in China and when you’re a giant, room to stretch out is mandatory! The Chinese eCommerce giant stretched all the way to the shores of the U.S. with the launch of its U.S. site – A dynamic Flash Sale site, offers customers unique, deep-discounted products from local and internationally famous brands.

Determined to launch a U.S. version of its high-profile website, VIP SHOP enlisted the services of SILK Software. Renowned for its eCommerce expertise and premier managed services, Magento-certified SILK Software offered the depth and expertise required to fulfill the wide-ranging demands of the retail supersite.

The Journey Begins

SILK kicked of the expansion plans by sending a specially-selected team of staff members to the VIP offices in China. It was the perfect meeting of the minds. SILK’s acclaimed developers, consultants, and sales staff interacted like old friends with VIP staff. Together, they devised a workable expansion strategy capable of moving the massive retailer across the seas. VIP’s personnel provide valuable input every step of the way, leaving it up to SILK to lead the launch of the U.S. site.

Managed Services Workflow

The challenge was assembling enough resources to handle VIP’s mind-boggling size. Called into action was every suitable team member from both companies. With SILK leading the way into the global marketplace, the two-teams merged perfectly to implement the expansion strategy.

Recent Work

With SILK at the helm, the development process unfolded, concluding in a few months with the launch of  VIP’s U.S. website – An immediate success, the site continues to receive ongoing support through SILK’s highly-regarded managed services program.


Leveraging the power of its eCommerce expertise and mastery of managed services, SILK’s team led the colossus of Chinese eCommerce to the shores of the U.S. So far, has made its presence felt in a big way, generating impressive sales figures across the board.

Overwhelmingly pleased by the impact made by their U.S. site, VIP continues to rely on SILK for Magento support through our Managed Services program. We look forward to a long and productive relationship with this colossus of eCommerce for a long time to come.