SILK Shines at Imagine Conference

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SILK Shines at Imagine Conference


They poured into Las Vegas from all over the globe. 2,400+ people eager for excitement. But they weren’t there for poker tables, theatres, lounges, or buffets. This group had bustled into LV for the 2015 Imagine Conference. Merchants, agencies, developers, merchandisers, technology providers. Anyone who’s anyone in the commerce world. All revved up to exchange ideas, build relationships, and generally have one heck of a good time doing it.

Diamond Sponsor

SILK Software was on the scene, grabbing some major attention. Company officers opened plenty of eyes with revealing talks about marketplace trends and the new role of Magento. Where it’s at, what it’s doing, and where it’s headed in the world of commerce. Here are some highlights from those talks:

New Opportunities in China

Dong Xu, CEO of SILK Software, drew from his expertise in both the Magento platform and Chinese marketplace to focus on the importance of China for merchants. Dong stressed China’s position as one of the fastest growing eCommerce economies, with a prospective 2015 growth rate of over 21%. The session guided listeners through the essential steps necessary to utilize existing Magento infrastructures to penetrate the China marketplace. Also covered were the basics of prepping US sites to accept customers in China, properly modifying existing content, and setting up appropriate payment and shipping systems.


Online retail sales in the Asia-Pacific region will soar to $858 billion by 2018, moving well past the combined marketplace of North America and Western Europe. Each nation that comprises this lucrative market is different from the other. Therefore, each requires a distinctive marketing strategy. Understanding the unique needs of each APAC member, SILK has helped many clients connect with this group.

Cross Border Commerce

More and more global shoppers are scouring the web to locate the best offers, which often will be found across the borders of other countries. SILK leverages considerable Magento expertise to help online retailers target their products to a growing range of cross-border markets.

The B2B Connection
SILK also stressed its importance in the world of Magento B2B. A long-time provider of B2B services, the company has assisted a number of retailers with its expertise in this area. On the drawing boards is a planned expansion of Magento B2B services that will allow even greater flexibility, functionality, and sophistication for their clients.